Santino Luciano isn’t just a brand, it’s a family story. Led by Guillermo Ramos, we started from humble beginnings with a vision: to create modern, affordable footwear that didn’t sacrifice comfort or style. Growing up, Guillermo spent countless early mornings with his father at the flea market, learning the value of hard work. Packing boxes, organizing inventory, and hitting the road on long drives, he saw firsthand how important it was to serve customers with care and dedication.

Guillermo wasn’t alone on this journey. From the very beginning, his family—his brothers and others, were by his side, supporting the dream and helping to lay the foundation of the brand. The entire team shared the same passion for creating something lasting, something that would serve people every day.

In 2008, Guillermo took that vision and built it into Santino Luciano. With the goal of offering high-quality shoes at an affordable price, he saw the need for footwear that could be worn from work to play without compromise. Over the years, we’ve grown from a small family-owned business to a nationwide brand, but we’ve never lost sight of where we started. Every year, we raise the bar, pushing ourselves to create better products while staying true to the principles that got us here: quality, comfort, and authenticity.

Now, in 2025, we are more committed than ever to supporting our retail partners, who have been our biggest allies in growing the brand. They’ve helped us get to where we are today, and we’re deeply grateful for that partnership. As we take the next step in our journey, we’re excited to also start listening to our customers, those who wear our shoes every single day. By hearing directly from you, adapting to your needs, and taking your feedback to heart, we know we can grow even further. This is the best way to continue building a brand that truly serves you.

Thank you for being part of our story. We’re just getting started.